Hi: I've been getting some good feedback on the advice in this Blog. I'm very flattered that you seem to be enjoying it so much! If you'd like to get a one on one consultation or pick up any of the books I have on the market ( I'll bet a lot of you didn't even know I've written 7 books and had them available for purchase, did you?) You can learn how to make these things happen at http://www.skysajeenterprise.com Now on to this post::
I've told you the "Mule" Story and the " Subtract the pants. " Story ( scroll through the previous posts on this blog if you have not read them yet.) So I guess its time to reveal a secret. There at two basic types of Sales People:. those that want to help you get what you need and those that want to earn a commission.. This does not mean that those wanting to help are not in it for the money or those in it for the money don't want to help but Its just a matter of which orientation they have been trained to follow. There ARE A LOT OF SALES PEOPLE IN IT JUST FOR THE MONEY BUT MOST REALLY DO WANT TO HELP THE PEOPLE THEY SERVE BY SELLING. The business does not survive if no one sells its products or services yet I hear a lot of business owners saying they don't want to come off "sounding like a salesperson" and yet wonder why they are not making the revenue they feel they should be fror their business. It makes me wonder how many actual sales people they know. As for myself, I'm VERY proud of the fact that I have been a Sales Professional for 41 years now, starting at the age of 6 when I helped my father with his direct marketing business ventures with companies like Amway , Shaklee and Herbalife . I've worked with products an services ranging from Toner to Tooth Paste, Applesauce to Oil wells and Power tools to Poetry.
It does not matter what you sell . The art of selling begins when you understand that what you're really doing is setting up a value exchange. Usually the yardstick is the coin of the realm ( a burger at McDonald's in exchange for $.99 a burger at Denny's in exchange for $3.99 a new home in exchange for $150,000 and so on) but it never has to be monetary. If you tell, you kids " do your home work and I'll make you your favorite breakfast" for example what your offering is in fact a sales contract. You are exchanging the child's 'favorite breakfast for the act of putting in the effort on their school work. Like I said it's not ALWAYS about the money for the top Sales people. Sales is a learned Skill and can be taught relatively easily to those who want to learn. Once learned it can be applied to whatever industry you chose and most salespeople know this. If one situation doesn't work they can easily go "down the street" to a competing firm and will most likely get a position or they can change industries. One question before I go. after reading this post do you still think" Sounding Like a Salesman" should be seen in a negative light? See you next post.